Impact on Society
It’s just business
May/June 2015 issue – by Allison Trowbridge
A new group of entrepreneurs are using the free market to advocate for justice. For centuries, Western society has divorced profit from purpose. Businesses have set up structures incentivizing individuals to act for immediate financial gain, rather than sustainable common good.
According to a 2015 report by Deloitte, millennials overwhelmingly believe that businesses today are focused on their own agendas, rather than helping to improve the state of society. Millennials have inherited a world where forced labor is on the rise in supply chains, climate change throws devastating storms at the poorest economies and air pollution leaves children with lung cancer. No wonder everyone from Bono to Beyoncé is buzzing about social impact.
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